COLOR.ME by Kevin Murphy Cream Activator 40 VOL. (12%)

COLOR ME by KEVIN MURPHY Cream Activator 40 VOL. (12%)

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Create tailor-made custom results with COLOR ME by Kevin Murphy CREAM ACTIVATOR. This luxurious, creamy, and incredibly nourishing formula can be used to create endless Demi and Permanent hair color formulas while presenting an easy-to-apply creamy consistency with no running or dripping.


  • Exclusive formulation designed for use with COLOR.ME SHADES, HIGH.LIFT, BOOSTER, TONER, CREAM.LIGHTENER, and POWDER.LIGHTENER
  • Rich, creamy formulation allows for super-easy application
  • No color running or dripping
  • Available in 5 strengths: 3.5, 10, 20, 30, and 40 Volume

100% Vegan and Cruelty-free